![]() ![]() Why have customers gone to competitors?.Set up calls with people on these teams and ask: They’re a treasure trove of insights and ideas. #4 Customer-facing teamsįor every one customer a marketer talks to, customer success and service agents deal with a hundred. If you show an interest, passionate folks will happily share their wisdom. “Why do they use your product? What have they learned from your customers? What communities are they a part of? Who do they follow and what do they read? What gaps do they see in our marketing and messaging?” “Ask what made them come to your company,” says Cari. ![]() They’re a great resource-but only if you talk to them. If you show an interest, passionate folks will happily share their wisdom.Ĭompanies are packed with intelligent and passionate developers, product managers, and designers. The frustrating thing is that help's usually available. When content flies solo, you end up publishing paper-thin blogs because you lack the knowledge to go deeper. Build connections throughout your GTM departments to develop soft power-or the ability to drive change where you don’t hold any authority. You need support from other marketers, social media managers, and sales directors at your company. Where can you find answers to questions?Ĭontent can’t function alone.They hold your purse strings and veto power over your campaigns.ĭuring your calls, build rapport and suss out their objectives. VPs and CMOs can be your best friend or worst enemy. Instead of booking ad hoc calls, Cari Murray recommends prioritizing your 1:1 calls in roughly this order: #1 Marketing executives Great content marketing relies on partnerships and relationships.Īs soon as possible (even before your official start date), reach out to people across the company. What to do in your first 30 days: Learn Arrange 1:1s with your peers and colleaguesĬontent is a channel (you publish blogs, eBooks, and podcasts) and a service (you write sales enablement emails, craft press releases, and ghostwrite executive statements). Audit existing content programs and campaigns.Quickly build knowledge about your team, product, and industry.Collectively, they’ve designed and executed countless 30/60/90-day marketing plans. They’ve worked across the marketing spectrum and at varying points in a company’s lifecycle. We recently interviewed inspiring marketing leaders like Cari Murray, director of marketing at Marvin, Margaux Morgante, communications lead at Kudos, and Madhav Bhandari, former head of marketing at Bonsai and founder of Early Stage Marketing. Tech companies expect new hires to drive results-immediately. Most marketing leaders don’t have the luxury of taking their time, either. You’re meeting a new team, marketing a new product, and (possibly) learning a new industry. Get it right and you set yourself up for success.īut going from a standing start to instant impact is tough. Your first 90 days in a content role will make or break your tenure. ![]()
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